spotify mini concept

This Speaker concept was developed for my Second-year studio 2 class. The Prompt was to create a product that follows a company’s branding guidelines and would appear to be a product that the company could develop.

All rendering and development was done within Blender and Adobe Illustrator.

The

Mini.

Introduction

Our Brand at

Branding

We focus on ADAPTABILITY, DIVERSITY, QUALITY DRIVEN PRODUCTS, WARM & FRIENDLY ENVIRONMENTS, and a HUMAN-CENTERED DESIGN FOCUS

The new spotify.com homepage.

Curated designs to create a warm & friendly visual environment for continuous listening and enjoyment.

Human centered design language for easy use, adaptability and diversity.

Catagories you can choose to play.

Intuitive software that suggests and understands the music you listen to.

What is the Mission?

Spotify's mission is to unlock the potential of human creativity by giving a million creative artists the opportunity to live off their art and billions of fans the opportunity to enjoy and be inspired by it.

Connectivity

Our Work on Connectivity

Shows our dedication to creating a better atmosphere for our users

Who is going to be interested? Who are we marketing for?

PROFILE

Jake Rekkles

User Persona

. . .

Age: 24 Income: $80,000 Relationship Status: Single Feeling: Chill

User Persona

Top facts about Jake

Family

Jake does not have a wife or kids, but has a younger brother he shares his account with.

Motivations

Listening to music for work and relaxation.
Access to new drops from artists.
Wants a high quality speaker for listening

Behaviors

Has been playing piano since childhood.
Enjoys high-quality sound and connectivity.
Knowledgeable in sound design.

Product Preferences and Brands

Sleek minimalist design with high functionality.

. . .

PROFILE

David Donaldson

User Persona

User Persona

Age: 17 Income: Unemployed Relationship Status: Taken Feeling: Moody

Top facts about David

David has an older brother who shares his account with him.

He also has a girlfriend he listens to music with.

Family

Motivations

Making and listening to music as a hobby
Access to new drops from artists.
Wants a speaker that has a hard bass.

Behaviors

Makes EDM remixes.
Enjoys a stereo sound quality.
Playing music for his friends.

Product Preferences and Brands

A speaker with a screen.

Our Target Market is…

Young

Diverse

Consumers between the ages of 18-24 years old were 85% more likely than the average user to visit Spotify in January 2023.

This demographic has $360 billion in disposable income.

Spotify’s user base is very diverse and covers a long range of people and ideas.

Gen Z is currently the largest and most ethnically diverse generation.

Tech Savvy

The average Gen Zer has had a smartphone since before their 12th birthday and spends almost half of their waking hours on screens.

As digital natives with roots in the online world—and newfound spending power in the real one—Gen Z is a key cohort for brands who want to reach young, savvy audiences.

Target Market

Competitive Benchmarking

Brand

Benchmarking

Price Point

Aesthetics

Alexa Echo Dot 5

Spotify Mini.

JBL Clip 4

Bose Micro

Connectivity & Features

Sound Quality

Sustainability

Strengths & Improvements

Strengths

Software and UX/UI

Intuitive and Interactive UI
Advanced UX
Software Adaptability

Branding and Online Representation

Huge Online Presence
Constantly Advertising Progress
Brand Recognition is higher than all competitors

Community and Connectivity

Very Diverse Community
Community feedback and interaction
Intuitive Software Connectivity

Improvements

Physical Products

Improve and Start Manufacture
More development
More Insight on what consumers want

More use of Color

More use of color for Products
Visually Stunning Products which Harbor Spotify’s Design Language

Market Positioning Diagram

Expensive

High Connectivity, Design & Visuals

Great Design

Low Connectivity, Design & Visuals

MPD

Affordabable

Bad Design

Problem Statement

How can we make a product that both carries Spotify’s design language and harbors high quality features and sounds?

Problem Statement

Our Design Goals

Connectivity

Creating a product that emphasizes connectivity between both individuals and other devices maximizes the efficiency of use and function.

Aesthetics

Focusing on functionality and minimalist design language the Spotify Mini will be a perfect combination of both.

Sound Quality

By using our user data we will be able to curate a seamless audio experience for the user, by also looking at previous data from other speakers we can create a device that is perfect for all types of audio.

Usability

We emphasize usability because we want our products to be intuitive and to solve problems our current competitors choose not to solve. In order to create the perfect speaker everything must be thought of.

Design Goals

The Spotify Car Thing.

The Car Thing.

The Car Thing. was developed by Spotify as their first physical product.

It allowed users to play their favorite music in their car using the Spotify UI.

The unfortunate story of the Car Thing is that when Spotify put the Car Thing to market there were not enough sales to justify the investment put into the product. So ultimately it was canceled and Spotify stopped production.

All the items included in the packaging.

How the Car Thing. would be used, attached to the the fans of a car.

A render of the different UI used for the Car Thing.

Sketches and Ideation

Sketches & Ideation

Sketches of Spotify Mini, Spotify Pro speakers and packaging.

Key Features

The top of the Mini features a Touch LCD Display which allows users to interact with the Spotify UI.
The Green Ring is a Haptic Feedback Dial which allows users to bind different patterns as input for other features. The default for the ring is volume control as well as song selection.
The Gray Ring is made of a soft yet durable speaker fabric which allows the pass through of high quality sound from the speakers within the Mini.
The bottom of the Mini has Rubber Stopers in the shape of the Spotify Logo which allows a tactile grip on any surface the Mini is placed on.